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The domain kc-jones.co.uk had the following on the web site, "KC Jones conferenceevents specialise in the management of Association conferences, Business to Business events and communication programmes across the public and private sector." I observed that the website said " We have extensive knowledge and experience in events of all sizes." They also stated " To learn more about what KC Jones can do for you please visit what we do. Please scroll through our current events, managed on behalf of our clients, listed below in date order. KC Jones, Duffield Road, Little Eaton. Emergency First Aid at Work 1 Day Course." The meta header had jones as the first keyword. This keyword was followed by conference, events, and specialises which isn't as important as jones. The other words the site used was management. conferences is also included but will not be seen by search crawlers.